Social media has captured the marketing minds with every possible innovation in the field to openly make its use with utmost advantage. And, Facebook clearly earns the maximum brownie points where today’s digital generation is considered. A recent survey regarding social media marketing came up with interesting yet anticipated figures, rating Facebook as one of the leading social media channels for promoting services. According to a popular site HubSpot, there are over 1.39 billion monthly active Facebook users which has 13% increase every year. 42% of marketers agree that Facebook is crucial to their business (Source: State of Inbound marketing, 2014).
Facebook page lends itself as an important on-line entity for an educational institute, since it performs in varied capacities for the institution. Facebook can be effectively used for branding purpose through texts, images and videos. A welcome tab on the Facebook page aids in impressing the visitors through an informative and interesting content. Sharing pertinent posts and responding in timely manner to discussions ensures a lively interaction to keep the audience engaged. Thus, creating a strong community through consistent, useful and entertaining content certainly goes a long way in popularizing an educational institute.
For educational institutes, it has become indispensible for a multitude of reasons. Facebook certainly enjoys a wide and almost addictive popularity amongst the young generation, with easy discoverability and connectivity of the channel. A name or an entity can be promptly found when searched for, on Facebook, giving ready access to on-line information. At the same time, the platform enables succinct conversations and provides for a focused broadcast of relevant information with the concerned audience through page likes and re-sharing of posts. A Facebook page helps in reaching large groups within a short time interval to convey messages which are precisely tailored to their requirements. Facebook readily offers a platform to share engaging and relevant posts with the students about an important event or news to facilitate organic talking, garnering the much required publicity in the right circles. It aptly leverages itself to direct the audience to other on-line information, if required.
Along with these features, analytics of the page lend a meaningful insight to check the marketing exercise for its efficiency and understand your audience.
Here are some of the Facebook Pages of Educational Institutes for the reference:
1. Great Lakes Institute of Management :
Pros: Good Decent Header Image and Logo Placement
2.Massachusetts Institute of Technology (MIT):
Pros: Added Videos in FB Profile to attract Students
An on-line campaign is indeed incomplete without taking a fair advantage of the power of Facebook.Along with facebook it is essential to make admission process simpler, ePravesh.com online admission platform can help you to simplify admission process and make it online instantly.
